Actionable clarity

for ambitious brands

Services

Brand
Strategy


> Brand Positioning & Narrative

> Brand Platform Development

> Rebrands & Brand Refreshes

> Mission, Vision, & Values Development

Product
Marketing


> Product Pillars Development

> Customer Experience Differentiation

> Product Roadmap Support

> Product Opportunities Assessment

Research
& Insights


> Customer Interviews & Focus Groups

> Competitive Landscape Analysis

> Brand-in-Culture Opportunities

> Customer Personas Development

Training
& Workshops


> Training Asset Development

> Leadership Workshop Facilitation

> Brand Onboarding Development

> In-Person & Virtual Training

As a strategy consultant, the vast majority of my work is confidential and intended only for the eyes of my clients’ senior leaders, front-line employees, and external creative collaborators bound by NDA. Occasionally, key elements of my strategy work are injected directly into public-facing assets, which allows me to share a limited view into strategy work that would otherwise remain confidential. You can browse some of my past projects below, and where a deeper look at a project is possible, a “Read more” button will appear. My past clients extend beyond those included in this portfolio so please feel free to inquire about my experience related to other industries or project types.

Portfolio

Netflix

Brand Platform

Lightspeed

Brand Strategy

N47

Brand Strategy

Starbucks

Brand Playbooks; Workshop Development

Amazon Creators

Product Marketing; Brand Strategy

Instacart

Employer Brand; Values

PBS

Documentary & TV Series Marketing*

Sony Pictures

Film Marketing*

HP

B2B Content Marketing Strategy

*Client engagements were conducted via partnership with Rice McVaney LLC

About Camille

Camille Estimé is an independent strategist based in Portland, OR. She collaborates remotely and in-person with clients across industries and around the world. As a Strategy Director, Camille works across a variety of project engagement structures, including consulting as a solo practitioner as well as leading teams of strategists and creatives. She is experienced in partnering with agency teams, creative studios, and directly with client brands.

With an MBA from Stanford University’s Graduate School of Business, experience as a Management Consultant at Boston Consulting Group (BCG), and early career years in People Analytics at Intel, Camille combines research-based strategic guidance with a practical, people-centered approach to achieving tangible results.